Marketing Your Salon

How many of you have stylist that work in your salon. I am not talking booth renters but on the payroll stylist and even front desk help.

What are they doing between clients?  Most likely not much of anything. Why?  

They should be trying to get NEW clients in the front door. The problem is few stylist know how. While SEO and other online systems are great the odds they will invest the time to learn this is a big NO. It is best to start simple. Have every stylist take a photo of the finished look or makeup application assuming the client is okay with it. In fact you should have a photo wall with a light and solid background or branding in the background already in place. Now they should have several good images to use in social media. Have them post and do a description of what was done. If this is done every day or two your FB and Instagram will go wild. 

It really is that simple.