Marketing Your Salon

How many of you have stylist that work in your salon. I am not talking booth renters but on the payroll stylist and even front desk help.

What are they doing between clients?  Most likely not much of anything. Why?  

They should be trying to get NEW clients in the front door. The problem is few stylist know how. While SEO and other online systems are great the odds they will invest the time to learn this is a big NO. It is best to start simple. Have every stylist take a photo of the finished look or makeup application assuming the client is okay with it. In fact you should have a photo wall with

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Salon Furniture Choices Are Important Marketing Decisions

Salon Furniture Choices Are Important Marketing Decisions


Quality salon furniture and equipment are important additions to salons/spas everywhere. Furniture decisions also are vital for establishing a strong brand in your market.


Creating a Strong Brand with Your Clients and Prospects


Using the appropriate branding strategies to create a strong brand for your salon/spa in your local market, will help you establish a brand that inspires client loyalty, attracts new clients, and results in profitable sustainability for your business. But, what are the key marketing/branding strategies that

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Spa Industry Sponsors Charity Triathlon in June

Spa Industry Sponsors Charity Triathlon in June


Athletes from all levels of North American spas will gather in June in Victoria, Canada, to compete as individuals or teams in the Subaru Ironman Victoria triathlon. The purpose (in addition to competing) is to raise money for the Éminence Kids Foundation. Some of the best-known male and female spa movers and shakers will participate.


This Year’s Triathlon


As competitors and fans are aware, triathlons are a severe test of athletes’ versatility and conditioning. The competition consists of a 1,900-meter swimming race, a 90-kilometer bicycle

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